UBC lipdub vid – awesome school spirit
Released April 8th – over 233,000 views in days – and check out the positive comments. How to celebrate a passionate community and share it with the world. Proud to teach at the Sauder School of...
View ArticleCommunity -what exactly is a brand community? ….and why language is important!
There are certain words that are heavily used in marketing – they risk becoming buzzwords and attracting skepticism, and possibly, in the longer term, losing meaning. This is a shame, as the origins of...
View ArticleTwitter following made more useful
Some of you will have noticed that I’ve been playing with paper.li – a simple, free tool that allows aggregation and daily publishing, newspaper style, of the content from those that you follow. But it...
View ArticleGoogle Plus vs. Facebook
I’ve been following the Google + versus Facebook developments this summer. The fast rise of G+ users has been much reported, and there is a lot of observation and speculation in many much followed...
View ArticleGreenpeace swears & curses its way to 40 – a proud Vancouver gift to the world
Wow: 1971 must have been quite the year to be in Vancouver. Greenpeace was founded right here in Vancouver in September 1971. Happy Birthday! More on you, below. But first, back to 1971. MEC was also...
View ArticleImplementation of strategy requires action!
I am involved in several situations at the moment where I see the disconnect between strategy and implementation of the intended strategy. Firstly, let me say that “strategy” is one of the most...
View ArticleKlingons and the myth that Steve Jobs did not do market research
Much has been written and circulated on the views of Steve Jobs – one of the seductive aspects of the tendency to soundbite or tweet points, and then generalize them, is to make a point that sounds...
View ArticleCalling b-s on business plans for new ventures – and blowing up education in...
Last week, I was fortunate to attend the first Lean Start-Up Educator’s Conference, at Berkeley. Hosted by Steve Blank and Jerry Engel, it is based on Steve’s new book, The Startup Owners’ Manual....
View ArticleWhat a week: 10 of my favourite marketing stories: Sept 26th 2012
This post marks the start of a plan for more frequent posts. Historically, I’ve tended to write one or two per month, focused on a single topic, with some analysis and interpretation. Although I will...
View ArticleBrand responses in Facebook – getting the tone right
UK feminine product brand Bodyform has been in the news this week for its bold engagement with a Facebook post – admittedly a tongue-in-cheek, humorous critique. However, as the Brandweek article...
View ArticleA new teaching and learning term – and a return from blogging silence.
I was doing so well – blogging at least once a month seemed like a reasonable and achievable goal, and I just about met that target for several years. Yes, I complemented blog posts with more frequent...
View ArticleAlumni inspire – never dull in a learning world!
September! The first month of a university term is a fantastic time. Full of energy, enthusiasm and curiosity. Warm, end of summer days, leaves turning colour, the first Fall storms and darker evenings...
View ArticleCommunity -what exactly is a brand community? ….and why language is important!
There are certain words that are heavily used in marketing – they risk becoming buzzwords and attracting skepticism, and possibly, in the longer term, losing meaning. This is a shame, as the origins of...
View ArticleLessons Learned: Implementing Lean Launch Pad at UBC
Opening doors – from idea to venture In the last 16 months I’ve been involved in an ambitious effort to introduce customer discovery and business model validation programming to UBC. With the help of...
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